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Tomohon Fokus pada Penguatan Promosi Wisata melalui Profesionalisme Insan Pers - Redaksisulut.com
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Beranda»Tomohon Fokus pada Penguatan Promosi Wisata melalui Profesionalisme Insan Pers
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Tomohon Fokus pada Penguatan Promosi Wisata melalui Profesionalisme Insan Pers
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Tomohon — Pemerintah Kota Tomohon menilai masih banyak potensi wisata lokal yang perlu diperkenalkan lebih luas. Karena itu, media diharapkan dapat berperan aktif mendorong promosi pariwisata agar Tomohon tidak hanya dikenal sebagai “Kota Bunga”, tetapi juga sebagai daerah dengan beragam destinasi menarik.
Hal tersebut disampaikan Wali Kota Tomohon, Caroll Senduk, ketika membuka pelatihan jurnalistik pariwisata yang digelar Dinas Pariwisata Kota Tomohon pada 20–21 November 2025.
Menurut Senduk, dukungan insan pers sangat dibutuhkan untuk membantu pemerintah memperkuat daya tarik wisata kota. “Kami berharap rekan-rekan jurnalis peliput Pemkot Tomohon dapat berperan dalam mempromosikan berbagai objek wisata yang ada,” ujarnya.
Ia menambahkan, pemerintah terus berupaya meningkatkan publikasi sektor pariwisata, salah satunya melalui pelatihan ini. “Banyak lokasi usaha dan destinasi menarik yang perlu dikenal masyarakat luas. Karena itu, kami mendorong peliputan yang lebih kreatif dan positif,” jelasnya. Wali kota juga mengingatkan pentingnya profesionalisme media dalam menyampaikan informasi. “Gunakan bahasa yang ringan dan tetap mengedepankan berita positif. Kolaborasi pentahelix sangat dibutuhkan untuk memajukan pariwisata Tomohon,” katanya.
Sementara itu, Kepala Dinas Pariwisata Kota Tomohon, Judhistira Siwu, menyampaikan bahwa kegiatan pelatihan ini bertujuan memperkuat kerja sama antara pemerintah dan media dalam mempromosikan pariwisata daerah. Ia menegaskan bahwa sektor pariwisata merupakan salah satu fokus pembangunan sebagaimana tercantum dalam RPJMD dan rencana pembangunan jangka panjang daerah.
“Langkah ini juga merupakan bentuk dukungan pemerintah kota terhadap program pembangunan pariwisata yang dijalankan pemerintah pusat dan Pemerintah Provinsi Sulawesi Utara,” ungkap Siwu. (Bert)
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