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TIFF 2026 Hadirkan TomFest, 20 UMKM Lokal Dapat Panggung Khusus Promosi Produk - Redaksisulut.com
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Beranda»TIFF 2026 Hadirkan TomFest, 20 UMKM Lokal Dapat Panggung Khusus Promosi Produk
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TIFF 2026 Hadirkan TomFest, 20 UMKM Lokal Dapat Panggung Khusus Promosi Produk
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Tomohon-Tomohon International Flower Festival (TIFF) 2026 tidak hanya menghadirkan kemeriahan Tournament of Flowers (TOF), tetapi juga membawa inovasi baru melalui TomFest (Tomohon Festival) yang menjadi wadah promosi bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) Kota Tomohon.
Ketua Panitia TIFF 2026, Levita G. Supit, S.H., M.H., mengatakan TomFest merupakan agenda baru yang untuk pertama kalinya digelar sebagai bagian dari rangkaian TIFF.
“Selama ini belum pernah ada. Tahun ini kami menghadirkan TomFest sebagai ruang khusus bagi UMKM Tomohon agar bisa memperkenalkan produk mereka kepada masyarakat maupun tamu dari luar daerah,” kata Levita saat konferensi pers di Cafe Kitakami, Sabtu (1/8/2026).
TomFest akan berlangsung di area depan GOR Babe Palar bersamaan dengan pelaksanaan Expo TIFF 2026. Beragam produk UMKM akan dipamerkan, disertai hiburan seperti marching band, pertunjukan tari pelajar, hingga fashion show bunga.
Panitia hanya menyediakan 20 tenant bagi UMKM. Meski demikian, antusiasme pelaku usaha sangat tinggi. Hingga saat ini, tercatat sekitar 40 UMKM telah mengajukan permohonan untuk ikut ambil bagian.
Menurut Levita, setiap peserta dikenakan biaya komitmen sebesar Rp500 ribu selama pelaksanaan kegiatan. Dana tersebut bukan bertujuan mencari keuntungan, melainkan sebagai bentuk komitmen agar setiap pelaku usaha memberikan pelayanan terbaik kepada pengunjung.
“Kami menyiapkan tenda, meja, dan kursi. Peserta tinggal membawa produknya. Kami juga melakukan kurasi agar produk yang ditampilkan benar-benar berkualitas, karena yang datang bukan hanya masyarakat Tomohon, tetapi juga tamu dari kementerian, investor, dan wisatawan,” jelasnya.
Ia menambahkan, seluruh peserta diwajibkan membuka stan setiap hari mulai pukul 10.00 hingga 21.00 Wita selama pelaksanaan TomFest.
Levita menegaskan, kehadiran TomFest menjadi bukti komitmen panitia menghadirkan sesuatu yang berbeda pada TIFF 2026 sekaligus memperluas manfaat ekonomi bagi masyarakat.
“Kami ingin TIFF bukan hanya menjadi festival bunga, tetapi juga menjadi momentum kebangkitan UMKM Tomohon. Harapannya, produk-produk lokal semakin dikenal dan mampu menembus pasar yang lebih luas,” pungkasnya.
Kegiatan tersebut turut dihadiri Kepala Dinas Komunikasi dan Informatika Kota Tomohon Novi Alexander Hendrik Politon, S.E., M.M. (Bert)
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