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Beranda»Rita Tamuntuan : Kultur Sulut Tunjang Sektor UMKM Kerajinan Tangan
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Rita Tamuntuan : Kultur Sulut Tunjang Sektor UMKM Kerajinan Tangan
oleh -961 Dilihat
oleh
Ketua TP-PKK Sulut Ir.Rita Tamuntuan
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Manado-Komitmen TP-PKK Sulut untuk melakukan upaya pemberdayaan masyarakat hingga satuan terkecil, yakni keluarga terus digalakkan oleh Ketua TP-PKK Sulut Ir.Rita Tamuntuan.
Salah satunya dengan menggenjot sektor UMKM kerajinan tangan bagi para ibu rumah tangga.
Menurut Rita, UMKM memegang peranan penting dalam perekonomian sebuah daerah termasuk Sulut.
“Produk UMKM Sulut, khususnya kerajinan tangan memiliki potensi yang besar untuk memenuhi pasar dalam negeri maupun pasar ekspor,” jelasnya.
Apalagi kultur di Sulut sangat menunjang dalam pengembangan usaha kerajinan tangan dengan melihat target pasar dan strategi pemasaran yang memadai.
“Sebab, perdagangan barang lokal dan kerajinan tangan telah menjadi tren yang semakin populer saat ini. Bahkan ikut digandrungi kawula muda,” tambahnya.
Terlebih UMKM kerajinan tangan di Sulut mulai mengenalkan produk-produk lokal yang unik dan berbeda, memancarkan kekayaan budaya dan kreativitas yang ada.
“Pada dasarnya para pelaku UMKM Sulut menciptakan barang-barang yang memadukan keahlian tradisional dengan sentuhan inovatif serta menciptakan karya-karya yang unik dan otentik,” katanya.
Dengan membeli barang lokal dan kerajinan tangan, kita secara langsung mendukung pengusaha lokal dan komunitas pengrajin.
“Ketika kita membeli produk-produk mereka, kita memberikan dorongan ekonomi yang nyata dan membantu menjaga kelangsungan usaha mereka,” pungkasnya. (*)
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